User Experience Insights from Data

Using data to inform design decisions is a technique I am very passionate about. My background in research has equipped me with the skills to draw meaning from data and I continue to use this in design work where appropriate.

While I was working in the Growth & Insights team at Atlasssian I was involved in various projects seeking to better understand customer behaviour, needs and pain points using quantitative data. In one particular project, a re-design of the site administration experience, I used an intersection of data sources to highlight pain points in the user interface. The chart below shows these data types overlaid on a 'task map' of the site admin screens. The red dots show the volume of support ticket requests related to particular tasks. The green shades show the proportion of in-app clicks on help links, and the pink flags show the result of a heuristic evaluation based on classic design principles.